Lenticular Illusion’s in advertising

Lenticular illusions are an effective way of displaying two contrasting messages upon the same advert. One prime example of this, was an advert created by the ANAR foundation, which is a Spanish child -advocacy organization, for an advert on… Read More

Lenticular Illusion Experiment

Lenticular Illusions share very similar concepts and layouts to that of anomorphic typogrpahy. Both create this illusion of depth and 3-dimensionality by observing an image from differing perspectives. This is an experiment I did in response to the… Read More

Anamorphic Typography

Anamorphoses is a concept that visully creates 3D typography using 2D methods. One designer I came across that creates these anamorphic texts is Lex Wilson. When explaining what inspired him to look into anamorpic typography he mentioned his… Read More

Concept of text and perspective

Many artists and typographic designers now focus on perspective as a variable element; they experiment with the viewers perspective in how the text is observed. This adjustment of perspective can be considered an illusion, a trick of the… Read More

Typographic Ishihara

During my workshop in week 3 I decided to create an Ishihara plate revolving around the Letter A. From researching into the concept of Ishihara Test plates I discovered that the Red/Green colour deficiency is the most common… Read More