Lenticular Illusion Experiment

Lenticular Illusions share very similar concepts and layouts to that of anomorphic typogrpahy. Both create this illusion of depth and 3-dimensionality by observing an image from differing perspectives.

This is an experiment I did in response to the idea of lenticular illusions. I felt this first attempt worked well, although the alignment of the letters could be slightly more improved by the accuracy of the folds.

Displaying text in this fashion engages the viewer to ‘take a closer look’, and to look at it from varying angles. I feel this style of typography wouldn’t be effective for formal business purposes; I think it would instead be more appropriate to use it for contemporary advertising.