Corporate Identity Branding

For this assessment we have been given the task to create a corporate branding identity for a chosen company from the examples we have been given. Branding plays a huge role in representing an institution, so it is essential that the design of it is done right and seamlessly.

BRANDING (AT ITS VERY CORE) : is the visual communication of an entity that speaks for the company or product.

When forming a corporate identity package I shall need to consider various elements and rules of design. A few of these elements include:

• Font/ Typeface
• Colour Palette
• Logo
• Simplicity
• Memorable
• Relevance

Branding should effectively portray the company’s ethos and values subtlety, and have a continuous and constant image/identity upon all platforms and products. This gives the audience an impression of authenticity and reliability of a trustworthy brand.