Lenticular Illusion’s in advertising

Lenticular illusions are an effective way of displaying two contrasting messages upon the same advert. One prime example of this, was an advert created by the ANAR foundation, which is a Spanish child -advocacy organization, for an advert on child abuse. The resulting advert successfully sends entirely different messages to both adults and children. Any child shorter than 4ft 3 sees a child with bruises and the message “If somebody hurts you, phone us and we’ll help you.”. Whilst anyone higher than 4ft 3 simply sees an unblemished child’s face with the message, “Sometimes child abuse is only visible to the child suffering it.”

 

This is the following video ANAR created to show the differing views this lenticular printing allows us to create.