‘High Seas Ink’

The company I have chose to create a corporate identity for is the Shoreditch based tattoo parlour ‘High Seas Ink’. This company is planning on furthering its branding identity to be considered as a National chain. The company’s… Read More

Fonts

After researching into existing tattoo brands and logos, it was prevalent that fonts are one of the key elements in branding and promoting their image. One reoccurring style of font that kept reappearing was calligraphy. I chose to… Read More

Einstein and General Relativity

As my chosen target audience is a younger demographic, I decided to adopt image and colour within my branding logo. I also felt the end result of the portrait image of Einstein I created effectively suggests a sense… Read More

Concept of text and perspective

Many artists and typographic designers now focus on perspective as a variable element; they experiment with the viewers perspective in how the text is observed. This adjustment of perspective can be considered an illusion, a trick of the… Read More

International Typographic Design

Originating in Switzerland, International Typographic design influenced the typographic styles such as Helvetica (1957) and Univers designed by Adrian Frutiger in 1954. Both typefaces feature a sans serif design that was influenced by constructivism , it’s purpose was… Read More