Posted on November 7, 2015
Infographics
The purpose of infographics is to display factual information visually and in an aesthetically pleasing way, whilst also still surviving the purpose of providing stats and facts. From looking at and researching into inograohics as a subject matter, most if not all utilised these key elements:
- Telling a Story – Building the information into a story is an effective way in engaging viewers.
- Style – Clear and simple style makes accessibility to the information easier.
- Simplicity – Avoids less confusion, utilises design elements.
- Statistics – Reliable and factual
- Size – Should be suitable for the medium it is being viewed upon.
Here are a few examples of infographics i found on Pinterest that i felt effectively utilised these key infographical elements.
Research from Barbara M. Miller and Brooke Barnett discovered this about infographics, “On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts… combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.”
Posted on November 4, 2015
Project Two Brief – Multi format Data Visualisation
This week we were given the brief outlining what we were to produce for our second project on Multi Format Data Visualisation. We have been given the three formats for which we have to design our subject matter around; this being ‘Einstein’s theory of relativity’. I’m yet to decide which age bracket to pick as my chose target audience and also what tone and manner to display it in.
To begin with I needed to research into what general relativity is, and how I would be able to adapt data into a reliable and factual infograph. I came across various websites and explanations describing Einstein’s theory of relativity, but i felt this short explanation best summed it up…
“Because space-time curved, the objects moving through space would follow the “straightest” path along the curve, which explains the motion of the planets. They follow a curved path around the sun because the sun bends space-time around it.
Again, you can think of this by analogy. If you’re flying by plane on Earth, you follow a path that curves around the Earth. In fact, if you take a flat map and draw a straight line between the start and end points of a trip, that would not be the shortest path to follow. The shortest path is actually the one formed by a “great circle” that you’d get if you cut the Earth directly in half, with both points along the outside of the cut. Traveling from New York City to northern Australia involves flying up along southern Canada and Alaska — nowhere close to a straight line on the flat maps we’re used to.”
I also came across this 12 step infographic detailing how Einstein figured out the source of gravity and that world famous equation E=Mc2.
Created by Karl Tate
Posted on October 18, 2015
Lenticular Illusion’s in advertising
Lenticular illusions are an effective way of displaying two contrasting messages upon the same advert. One prime example of this, was an advert created by the ANAR foundation, which is a Spanish child -advocacy organization, for an advert on child abuse. The resulting advert successfully sends entirely different messages to both adults and children. Any child shorter than 4ft 3 sees a child with bruises and the message “If somebody hurts you, phone us and we’ll help you.”. Whilst anyone higher than 4ft 3 simply sees an unblemished child’s face with the message, “Sometimes child abuse is only visible to the child suffering it.”
This is the following video ANAR created to show the differing views this lenticular printing allows us to create.
Posted on October 18, 2015
Lenticular Illusion Experiment
Lenticular Illusions share very similar concepts and layouts to that of anomorphic typogrpahy. Both create this illusion of depth and 3-dimensionality by observing an image from differing perspectives.
This is an experiment I did in response to the idea of lenticular illusions. I felt this first attempt worked well, although the alignment of the letters could be slightly more improved by the accuracy of the folds.
Displaying text in this fashion engages the viewer to ‘take a closer look’, and to look at it from varying angles. I feel this style of typography wouldn’t be effective for formal business purposes; I think it would instead be more appropriate to use it for contemporary advertising.
Posted on October 12, 2015
Anamorphic Typography
Anamorphoses is a concept that visully creates 3D typography using 2D methods. One designer I came across that creates these anamorphic texts is Lex Wilson. When explaining what inspired him to look into anamorpic typography he mentioned his influence from the Swiss painter Felice Varini. Unlike a regular painter that uses a blank piece of paper as a canvas, Varini instead uses buildings as a canvas for his installation’s.
“Encerclement a dix”
Wilson quotes,
“When I first saw Varini’s work, I was intrigued by the possibility of representing something 2D across 3 dimensions and the way in which each piece draws your body to a certain point in space where the image is finally revealed. I guess my Typography work is a reverse of that – representing something 3D in 2 dimensions. So, that’s kind of like drawing something 3D in 2D, then representing that in 3D across different surface planes.”
“There’s two sides to every story”
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