Lenticular Illusion’s in advertising

Lenticular illusions are an effective way of displaying two contrasting messages upon the same advert. One prime example of this, was an advert created by the ANAR foundation, which is a Spanish child -advocacy organization, for an advert on… Read More

Lenticular Illusion Experiment

Lenticular Illusions share very similar concepts and layouts to that of anomorphic typogrpahy. Both create this illusion of depth and 3-dimensionality by observing an image from differing perspectives. This is an experiment I did in response to the… Read More

Anamorphic Typography

Anamorphoses is a concept that visully creates 3D typography using 2D methods. One designer I came across that creates these anamorphic texts is Lex Wilson. When explaining what inspired him to look into anamorpic typography he mentioned his… Read More

Found Type

Everyone everywhere is constantly surrounded by type and typography, whether that’s from a simple text message to an advert lining the streets. Our first workshop task was to venture around Lincoln City centre to photograph various typefaces and… Read More

Inspiration Board

Typography surrounds us everywhere and on a daily basis, although most of us consciously don’t observe this or pay a lot of attention. For ideas and inspiration on the various typefaces and techniques in building them, I looked… Read More